Kidults in Southeast Asia Are Driving Sales of Toys and Games

Kidults in Southeast Asia Are Driving Sales of Toys and Games

Southeast Asia (SEA) is expected to be the fastest growing region for traditional toys and games with a 5.4% retail value CAGR over the forecast period. One of the trends that emerged from the pandemic was the rise of kidults purchasing toys and games. Despite having to navigate the pandemic and inflation in recent years,…